Crashes completely end a session and a study shows that 80% of users will uninstall your app after only three or less problematic sessions. We’ve rounded up the top reasons for mobile app crashes. Users nowadays don’t have much patience with the huge flood of applications available to them. Even if users were forgiving, app…
How often should you update your app? In our last post, we looked at data from the top 100 free apps as well as data from the top 100 grossing apps, which were 99% free, to understand how often free apps are releasing updates. Now, we’ll take a look at the top 100 paid apps…
How often should you update your app? There seems to be no particularly clear answer, and how could there be. Each developer, app, and market are completely different from one another. So how can there be a magic number that applies to an app like Facebook as well as an up-and-coming indie game? The answer…
Google’s yearly conference, Google I/O, highlights new updates coming to the Google and Android ecosystems. In 2019, Google introduced several changes to the Google Play Store that give app owners more options when it comes to feature and app updates, store listings, and data. Dynamic app delivery Last year Google introduced App Bundles, which functioned…
As you iterate on your app and add features and code to it, the effort needed to test your app will increase. Eventually, you will reach a point where you need to find a more efficient process for creating, executing, and reporting on your test cases. Mobile test automation tools help you increase your testers’…
With the abundance of apps available, mobile users now have a very low tolerance towards apps with poor performance. This is not limited to bugs and crashes as users also take things like the app’s speed and battery consumption into consideration. According to a report by Dimensional Research, 49% of users expect apps to start…
Ever since its inception in the 1980s, the practice of dogfooding has been steadily gaining in popularity. Today, it is no longer an obscure strategy used only by the most progressive companies and we can find many examples of dogfooding across industries. Dogfooding is not a silver bullet and is certainly not a replacement for…
When it comes to mobile app crashes, it’s always important to look at how often they aren’t happening. Unlike bugs, crashes completely end the user experience and a study shows that 80% of users will only attempt to use a problematic app three times or less before uninstalling. Users nowadays don’t have much patience given…
The Google Play store is the biggest source Android users go to for downloading apps, and having your app featured prominently on it ensures more downloads. This guide will show you how to submit and release your app on the Google Play store. Prerequisites Have an app! Your app will need a unique Bundle…
Mobile App Intelligence tools give you access to mobile app market data. Details include everything from app downloads, user retention, and activity to historical rankings, ratings, reviews, keywords, as well as advertising campaigns, creatives, and impressions. This makes mobile app intelligence tools perfect to keep an eye on your competitors, compare your app to theirs…
Mobile app A/B testing tools allow you to create randomized experiments using two or more variants to compare the performance of different alternatives and figure out which one works best for your mobile app. These alternatives can be anything from buttons to copy, images, buttons, and more. This can help you improve your mobile app’s…
While you can use spreadsheets as a way to manage test cases for a small team, it can quickly turn into a huge burden as your team grows and you iterate on your app. Other tools like JIRA can be configured to support test cases, but will not offer testing-specific features. Eventually, you will need…