Snapchat ads for mobile apps are a promising new frontier for app marketers. Snapchat presently boasts 158 million daily active users and nearly 300 million active users. More than two billion Snaps are clicked daily and it is one of the fastest growing social media channels on the web today. Snapchat forged ahead of Twitter…
As of the second quarter of 2016, there are approximately 43.21 million mobile app users in the UK, which is about two thirds of the population. That number has been growing steadily; according to Statista’s forecast in 2014, the mobile app industry revenues in the UK will exceed 30 billion British pounds by 2025. …
If you’re a mobile game developer, then working with a mobile game publisher is something that you definitely have to consider. Mobile game publishers can help you in so many more ways than you can imagine for a share of your game’s revenues, and when deciding which one to go with, you have to put…
Using a Jira bug reporting tool helps developers and their teams record and track the status of bugs in their apps from start to finish. You can add a bug description, attachments, identify the affected versions, assign them to the right members to fix, and assign severity levels, all while having a single overview of…
You want more app downloads, and you’ve realized that you need to get better Play Store reviews to get more installs. You’ve come to the right place. In this post, you’ll learn how to get more app reviews, increase user feedback, drive five-star ratings, boost downloads, and even raise your app’s retention rate. The…
I’ve been there, too. One of the games I created reached number eight in educational games in the app store. My second app also generated a big zero. However, after some tweaks, that same app generated the biggest revenue of my life. So, what does it take to revive a dying app? Sometimes, the problem…
As of March 2017, there are more than 2.8 million apps in Google Play and 2.2 million apps in the Apple App Store. With so much competition out there, it’s becoming harder and harder to make your app stand out. This app store optimization (ASO) guide explains what areas to focus on and how to…
You’re launching your first app, or maybe it’s been a while since the last time. Submitting an app to the App Store isn’t as simple as pushing a launch button, but it’s not as complicated as it may seem either. This step-by-step post assumes that you are already enrolled in the Apple Developer Program, your…
When you have your app ready, the next step is getting it in the hands of users. But just submitting your app to an app store, whether the Apple App Store or Google Play, won’t cut it. If people can’t reach your app, then all of the work you put into it will go to…
iOS 11 was announced in early June at the Apple WWDC (Worldwide Developers Conference) 2017, and with it came a lot of changes. One of the most drastic changes in the new operating system is its App Store. Apple’s App Store was launched nine years ago and currently has over two million apps, and that…
Canadians’ mobile app usage has been growing rapidly. In fact, it grew by 74% in 2016 according to Flurry, exceeding the global average by 11%. The number of Canadian devices has actually exceeded the estimated number of Canadian residents by more than two million. Which means the mobile app development industry is flourishing in the country.…
by Randa ElBaz If you’re new to app development or are working in a small team with a tight schedule and limited resources, it’s easy to get so invested in the technical details that other critical aspects like mobile app analytics get overlooked. If you want your app to offer the best user experience possible,…