Don't interrupt your users' experience by making them leave your app to talk to you. Provide them with an an easy communication channel from within your app and drive more meaningful conversations.
A big problem Instabug solved was our communication with clients. Before Instabug, we’d get a lot of feedback but it was just a big list of unorganized and random screenshots. It was a hassle trying to figure out what the problems were and get relevant information like device and OS.