Push Notifications Tools You Need To Know About

From beta testers to leads and customers to advocates, knowing how to convert people is always tricky. One way of reaching out to any of them is to speak with them directly and provide them with a channel to communicate with you. That's where push notifications come in, allowing you to send targeted messages that could include app updates, news, and relevant content for your intended audience.

In this blog post, we compiled all the cool push notifications tools out there to make it easier for you to choose the tool that benefits your app the most.

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An app messaging platform that helps you create user retention strategies, perform audience analysis, and target message campaigns.

Core Features: Interactive push notifications, in-app messaging, and one of a kind messaging center. It also allows for app engagement, segmentation, and integration with Apple Passbook and Google wallet.

Pricing: 45-day free trial with access to the complete feature set. You must contact them to request pricing.

Key Customers: ABC News, Adidas, Airbnb, Accu Weather, NBC News, and Virgin Atlantic.

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Easy to integrate with any app, Parse Push provides detailed stats and a wide range of push messages, analytics, and cloud storage for massive scale push notifications.

Core Features: Advanced targeting and scheduling, cloud support, push experiments, and non-technical integration.

Pricing: All packages are free.

Key Customers: Wargaming, Orbitz, Naver, CBS interactive, WB and Kiehl's.

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Compatible with many platforms, it provides easy audience segmentation and reporting. There's multi-language support, advanced statistics, and location-based tagging.

Core Features: Time zone, push scheduling, geo-location push, and a private cloud.

Pricing: They offer a free package. Their paid plans start at $49.90 per month.

Key Customers: HP, Suzuki, Carrefour, Deloitte Digital, Bosch and Lott.

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Swrve is an integrated marketing, A/B testing, and optimization platform for mobile apps that is built as a scalable cloud service.

Core Features: In-app campaigns and messaging as well as market automation.

Pricing: On request.

Key Customers: Microsoft, Sony, EA, and Sega.

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PushBots allow you to send your messages to any mobile platform, directly from your dashboard. You can choose your audience based on username, specific device, geographic location, or send broadcasts.

Core Features: Retargeting, engagement campaigns, and dynamic push notifications.

Pricing: Starts from $29 per month.

Key Customers: The X Factor, Otlob.com, Nile Fm 104.2, and Nogoom Fm.

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With automated news, updates, and alerts notifications, Quickblox offers several unique call to actions regardless of the push notification sent.

Core Features: Calling, messaging tools, and customized scheduling.

Pricing: There is a free version and pricing starts at $99 a month.

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Automated tool to manage notifications and perform audience reviews. Mainly focuses on e-mail notifications and SMS.

Core Features: Individualized, customer-centric SMS campaigns, auto push, and advanced analytics.

Pricing: On request.

Key Customers: Avalara, Exact, Lenovo, and JetBlue.

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Provides in-app, e-mail, and re-marketing campaigns. Allows you to trigger instant notifications through Localytics Push API, with joint sessions, events, and profile data to easily create and define target segments.

Core Features: Conversion booster, personalized push notifications, custom scheduling, and automated campaigns.

Pricing: On request.

Key Customers: Espn, HBO, Zipcar, and CVS pharmacy.

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Based on growth automation, Streethawk focuses on increasing customer lifetime value through acquisition and engagement. Each push notification is supported by relevant analytics and A/B testing to induce engagement.

Core Features: Simple push notifications, real-time campaigns, and personalized onboarding.

Pricing: There's a free plan. Prices for other plans are on request.

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Countly notifications integrate very easily with analytics to give you an overall view of application behavior when they receive a push notification.

Core Features: Monitor the conversion of push notifications in real-time and customization of messages in terms of targeting and timing.

Pricing: The basic plan is free and paid plans are tailored upon request.

Key Customers: Coupon, Verizon, Intel, Samsung, Evernote, and L'Oreal Paris.

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Allows you to send timed and customized notifications to reach customers personally and transform their experience.

Core Features: Interactive and contextual notifications, automated, and categorized insights.

Pricing: Plans start at €19/month.

Key Customers: Hema, Lotto, PWC, and Tesco.

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Now that you have all the most used and insightful tools for pushing notifications and engaging with your users, make sure to monitor users' behavior and how they react to your messages. It could literally make or break your app, so prepare yourself to choose the right weapons to help you out!