Top 24 App Store Optimization Tools To Get Your App Ranked

When you have your app ready, the next step is getting it in the hands of users. But just submitting your app to an app store, whether the Apple App Store or Google Play, won't cut it. If people can't reach your app, then all of the work you put into it will go to waste and you might see other apps, which aren't as good as yours, climb to the top just because their developers were able to optimize them.

ASO (App Store Optimization) is all about setting up your app with the right keywords and other details to increase its visibility. This is done multiple ways, with the goal of increasing the chances of the app's discovery through the app store search and subsequently increase the number of downloads, pushing it higher up the charts.

Now, this isn't always as easy as it sounds, and you might need the help of some experts who are well versed in the mechanics behind this process, or at least some tools that can assist you in your quest for app store domination. Below is a comprehensive list of free and paid App Store Optimization tools.

‍

‍

‍

Appfigures provides intuitive ASO tools to help you get more downloads for your mobile apps. You'll discover relevant keywords through AI-powered suggestions, track keyword rankings with hourly updates, and analyze competitor performance side-by-side with your own apps.

• Founded: 2009
• Company Size: 11-50 employees
• Location: New York City,UnitedStates
• App Stores: App Store and Google Play
• Projects: Microsoft, Airbnb, Slack
• Pricing: Free trial available (no credit card required). Plans start at $7.99/month

‍

‍

‍

AppFollow is a comprehensive mobile app analytics and optimization platform specializing in app store optimization (ASO), review management, and user engagement solutions. The company provides tools for tracking app performance across multiple app stores including iOS App Store, Google Play, Microsoft Store, Mac App Store, and Samsung Galaxy Store. AppFollow's services include keyword optimization, competitor analysis, semantic core development, and AI-powered review management that enables automated responses and sentiment analysis.

• Founded: 2015
• Company Size: 51-200 employees
• Location: Helsinki, Finland
• App Stores: App Store, Google Play, Microsoft Store, Amazon, Samsung Galaxy Store
• Projects: Huuge Games, Turbo VPN, Techstyle, Roku, Kolibri Games, Discord, Bitmango, Bookmate
• Pricing:
  
  • Free: $0 (2 apps, basic features)
  • Essential: $179/mo or $139/mo billed annually (5 apps)
  • Team: $599/mo or $459/mo billed annually (5 apps)
  • Enterprise: Custom pricing (custom number of apps)

‍

App Radar optimizes app store listings and increases organic downloads. The platform tracks keyword rankings, analyzes competitors, and manages app updates efficiently. The system includes AI-powered keyword suggestions and review management tools to improve app visibility and reputation across stores.

• Founded: 2015
• Company Size: 51-200 employees
• Location: Austria
• App Stores: App Store and Google Play
• Projects: Ironhide Game Studio (Kingdom Rush), Cocologics (ProCamera), Kolibri Games, Microsoft, Tinder, iTranslate, Blacklane
• Pricing: 7-day free trial available. Plans start at €58/mo

‍

‍

AppsFlyer is a mobile attribution and marketing analytics platform that supports ASO by providing detailed insights into user acquisition sources and campaign effectiveness. While not a traditional ASO tool, AppsFlyer’s data helps marketers understand which keywords and campaigns drive installs, enabling better ASO and marketing strategy alignment.

• ‍Founded: 2011‍
• Company Size: 1000+ employees‍
• Location: San Francisco, United States‍
• App Stores: App Store, Google Play, others‍
• Projects: AppQuantum, Wolt, Hopper‍
• Pricing: Free plan for life available. Paid plans available for SMEs and Enterprise

‍

‍

Apptopia provides app competitive intelligence and forecasting for mobile markets. The platform delivers bi-weekly forecasts for business-critical KPIs using data from real mobile users and app store analytics. The system covers performance data, advertising intelligence, SDK tracking, audience demographics, and user reviews across major app categories including fintech, ridesharing, social media, and gaming.

• Founded: 2011
• Company Size: 51-200 employees
• Location: Boston, United States
• App Stores: App Store and Google Play
• Projects: Pinterest, Facebook, Google
• Pricing: 90-day trial available. Contact for custom pricing.

‍

‍

‍

AppTweak helps you boost app and game downloads with award-winning ASO tools for both App Store and Google Play. You'll discover high-potential keywords through AI-powered research tools, track rankings precisely, and monitor competitors' metadata and A/B tests.

• Founded: 2012
• Company Size: 51-200 employees
• Location: Brussels, Belgium
• App Stores: App Store and Google Play
• Projects: AirFrance, Samsung, Sony, SoundCloud, The North Face, Adobe
• Pricing: 7-day free trial. Plans start at $79/month

‍

‍

Aptoide Connect, formerly known as Catappult, is a unified app distribution and ASO platform integrated within the Aptoide ecosystem. It enables developers to distribute their Android and iOS apps across multiple alternative app stores—including Aptoide’s own store, Xiaomi’s Mi Store, ONE Store, and others—using a single build and one SDK integration.

• ‍Founded: 2016‍
• Company Size: 11-50 employees‍
• Location: London, United Kingdom‍
• App Stores: App Store, Google Play, and 10+ partner app stores‍
• Projects: Top Games, Moonton, Magic Tavern, tap4fun‍
• Pricing: Custom pricing, revenue share model (75%-90% on in-app purchases)

‍

‍

ASOdesk is an ecosystem for promoting mobile businesses on the App Store and Google Play. The company provides a platform with a comprehensive suite of tools for app store optimization (ASO), customer support management, mobile marketing, and product analytics.

• Founded: 2015
• Company Size: 51-200 employees
• Location: Nicosia, Cyprus
• App Stores: App Store and Google Play
• Projects: Aviasales, Kaspersky, Yandex, OneTwoTrip, ABBYY, Readdle
• Pricing: A free trial is available. Paid plans are offered in separate tiers for ASO tools and review management. ASO plans start at approximately $25-$42 per month, with additional plans for professional and business needs. API access is available through separate credit-based plans.

‍

‍

ASO.dev offers a full ASO toolkit with keyword tracking, metadata localization powered by AI translations, competitor analysis, and detailed app performance analytics including impressions, retention, and revenue data. It supports collaborative workflows with multi-user access and provides AI-assisted review management for multilingual markets. ASO.dev helps developers optimize keywords, titles, subtitles, and descriptions to increase app store rankings and downloads.

• ‍Founded: 2022‍
• Company Size: 1-10 employees‍
• Location: London, England‍
• App Stores: App Store, Google Play
• Projects: Aloha Mobile, ABBYY, Tinkoff, Profi‍
• Pricing: Plans start at $9/month

‍

‍

ASOMobile is a comprehensive ASO and app analytics platform offering keyword research and tracking (60+ countries), competitor analysis, app metadata optimization, and in-app purchase tracking for the App Store. It includes review and rating analysis with reply management, enabling developers to improve app reputation and conversion. ASOMobile supports multi-user access and provides marketing research tools to find profitable niches and optimize app store presence quickly.

• ‍Founded: 2019‍
• Company Size: 11-50 employees‍
• Location: Ajman, United Arab Emirates‍
• App Stores: App Store, Google Play‍
• Projects: Ray, Zorka.Agency, Promodo, DankoLab, KeepSolid‍
• Pricing: Free plan available. Paid plans start at $16/month, free trial available

‍

‍

Astro is an iOS-specific ASO tool that leverages Apple Search Ads data to provide accurate keyword popularity and difficulty metrics. It offers daily keyword ranking updates, historical performance graphs, keyword suggestions, and multi-store support across 60+ Apple Search Ads markets. Astro integrates with DeepL API for instant keyword translations, aiding international ASO efforts. It is ideal for indie developers and marketers focused on iOS app visibility and revenue growth.

• ‍Founded: 2022‍
• Company Size: 1-10 employees‍
• Location: Italy‍
• App Stores: App Store (iOS only)‍
• Projects: Dumb Phone, HabitKit‍
• Pricing: Single license available at $9/mo

‍

‍

CodeNGo provides a unified dashboard for managing app installs and ASO across hundreds of app stores beyond Google Play and App Store, including regional and alternative stores. ASO features include centralized metadata management, multi-language support with real human translators for app descriptions, review monitoring and competitor review tracking, and pricing optimization for different markets.

• ‍Founded: 2011‍
• Company Size: 1-10 employees‍
• Location: Burlingame, California‍
• App Stores: Google Play, App Store, 30+ alternative app stores‍
• Projects: Baidu, Wunderlist, Xbox SmartGlass, Archify, Pearltrees‍
• Pricing: Free (with $20.00 One-Time Setup Fee/App). Paid plans start at $30/month

‍

‍

Gummicube delivers app store optimization services with proprietary technologies to increase visibility and improve conversion rates. The company offers keyword optimization, creative services, reputation management, and A/B testing. Their approach combines search optimization with conversion tactics to drive organic downloads. Gummicube's DATACUBE and Splitcube technologies provide market insights for app growth while differentiating mobile search behavior from web search patterns.

• Founded: 2009
• Company Size: 51-200 employees
• Location: San Jose, California, USA
• App Stores: App Store and Play Store
• Projects: Microsoft, Linekdin, PBS Kids, GEMR, Xerox, IMVU, Kooapps, SWEAT, Brainium, Gameloft, McAfee, Grubhub, Bethesda
• Pricing: Contact for pricing

‍

‍

A keyword research tool for SEO, content marketing, and app store optimization. It helps marketers and developers discover what people are searching for on Google, YouTube, and the App Stores.

• ‍Founded: 2014‍
• Company Size: 1-10 employees‍
• Location: Sharjah, United Arab Emirates‍
• Supported Platforms: Google, YouTube, Bing, Amazon, eBay, App Store, Play Store, Instagram, X (formerly Twitter), Pinterest.‍
• Projects: Used by companies such as Microsoft, Adobe, and Shopify.‍
• Pricing: Free. Paid plans start at $69/month.

‍

‍

Mobile Action helps you optimize your app's growth through a unified approach combining both paid and organic user acquisition strategies. You'll manage ASO, Apple Ads campaigns, and ad creative optimization all from one comprehensive platform.

• Founded: 2013
• Company Size: 51-200 employees
• Location: San Francisco, CA
• App Stores: App Store and Google Play
• Projects: Vyro.ai, Lite Games, Loop Games, SEM, Leke Games, LinkDesks, IGG, SPARKFUL
• Pricing: Startup plan $59-69/month, Premium and Winner plans $419-599/month

‍

‍

Phiture is a mobile growth consultancy with a strong focus on ASO as part of holistic app growth strategies. Their ASO services include keyword optimization, metadata refinement, conversion rate optimization, and localization strategies. Phiture uses data-driven frameworks and AI tools to improve app store visibility and user acquisition, integrating ASO with retention and subscription revenue optimization. They offer workshops, audits, and managed services.

• ‍Founded: 2016‍
• Company Size: 51-200 employees‍
• Location: Berlin, Germany‍
• App Stores: App Store, Google Play‍
• Projects: NordVPN, Adobe, Kayak, Opera, Spotify, Bosch, Symantec, Skyscanner, InfoJobs‍
• Pricing: Custom pricing

‍

‍

PreApps focuses on pre-launch and launch-phase ASO, offering keyword research, metadata optimization, and app store listing enhancement to maximize early visibility and downloads. Their ASO services are integrated with user acquisition and marketing strategies to build app momentum from launch and sustain growth.

• ‍Founded: 2012‍
• Company Size: 11-50 employees‍
• Location: Boston, United States‍
• App Stores: App Store, Google Play‍
• Projects: Social Point Me, Chuck the Muck, Mr. Jump, Complete‍
• Pricing: Custom pricing. 30-min free consultation available

‍

‍

‍

Priori Data specializes in mobile app marketing with comprehensive services to increase visibility and drive revenue. The agency offers app store optimization, paid user acquisition campaigns, marketing consultation, app store launch planning, product strategy, and conversion optimization.

• Founded: 2013
• Company Size: 11-50 employees
• Location: Berlin
• App Stores: App Store and Play Store
• Projects: Paypal, Universal, Sony Music
• Pricing: Free for ASO tools.

‍

‍

RadASO is an ASO and mobile marketing agency specializing in ASO experiments and data-driven optimization. Their ASO services include extensive keyword research and tracking, competitor analysis, metadata localization, and conversion rate optimization. RadASO collaborates with Asolytics, leveraging global download and revenue data to refine ASO strategies for both major app stores.

• ‍Founded: 2018‍
• Company Size: 11-50 employees‍
• Location: Brewster, New York‍
• App Stores: App Store, Google Play‍
• Projects: Nicegram, COMFY, Shkaf, Ampere Business Bank‍
• Pricing: Custom pricing

‍

‍

RankMyApp is a global leader in app store optimization and mobile app marketing intelligence, specializing in enhancing app visibility, user acquisition, and retention through data-driven strategies. Founded in 2015 and headquartered in São Paulo, Brazil, RankMyApp offers a 360º mobile intelligence platform that provides keyword optimization, competitor analysis, user engagement estimation, and customized ASO solutions tailored to each app’s goals. Their services include performance media campaigns, sentiment analysis, review management, and expert advisory to boost app rankings and downloads in both the Apple app store and Google Play.

• Founded: 2015
• Company Size: 201-500 employees
• Location: São Paulo, Brazil
• App Stores: App Store, Google Play
• Projects: McDonald's, Nike, Adidas, New Balance, John Deere, Sephora
• Pricing: Custom pricing

‍

‍

Redbox Mobile is a mobile marketing and ASO agency that combines data analysis with creative optimization to improve app store rankings, user acquisition, and retention. Their ASO services include keyword research, metadata enhancement, and review management.

• ‍Founded: 2013‍
• Company Size: 11-50 employees‍
• Location: London, England‍
• App Stores: App Store, Google Play‍
• Projects: LiveScore, Meetup, Barron's, MarketWatch‍
• Pricing: Custom pricing

‍

‍

With Sensor Tower, you can dive deep into comprehensive data and analytics to gain powerful insights into iOS and Google Play app stores. You'll access a one-stop platform for keyword ranking tracking, analysis, and app store optimization that helps you improve your app's visibility in search results.

• Founded: 2012
• Company Size: 201-500 employees
• Location: San Francisco, United States
• App Stores: App Store and Google Play
• Projects: Zynda, Adobe, Reddit
• Pricing: Contact sales for pricing and plans

‍

‍

The ASO Project is an ASO agency offering keyword research, metadata optimization, competitor analysis, and A/B testing services to improve app visibility and conversion rates. They tailor ASO strategies to client needs across various app categories.

• ‍Founded: 2013‍
• Company Size: 11-50 employees‍
• Location: Illinois, United States‍
• App Stores: App Store, Google Play‍
• Projects: CBS Sports, XE, Shipt, Sega, Raken‍
• Pricing: Custom pricing

‍

‍

‍

yellowHEAD is an AI-powered performance marketing company that unifies paid and organic marketing solutions for mobile apps and digital brands. The company specializes in app store optimization (ASO), user acquisition, search engine optimization (SEO), and creative production services. yellowHEAD's proprietary technologies include Alison, a creative intelligence tool that identifies high-performing creative elements, and a comprehensive analytics platform that provides real-time insights for marketing campaigns. The firm works with leading brands to improve app visibility, increase downloads, and optimize conversion rates across digital platforms.

• Founded: 2013
• Company Size: 51-200 employees
• Location: New York City, United States
• App Stores: App Store and Google Play
• Projects: OkCupid, Call of Duty Mobile, PIA VPN, Canva, Wolt, BuzzRX, Cyberghost, Vivid Games, Tinder, Google, Zynga
• Pricing: Contact for custom pricing