When you have your app ready, the next step is getting it in the hands of users. But just submitting your app to an app store, whether the Apple App Store or Google Play, won’t cut it. If people can’t reach your app, then all of the work you put into it will go to waste and you might see other apps, which aren’t as good as yours, climb to the top just because their developers were able to optimize them.
ASO (App Store Optimization) is all about setting up your app with the right keywords and other details to increase its visibility. This is done multiple ways, with the goal of increasing the chances of the app’s discovery through the app store search and subsequently increase the number of downloads, pushing it higher up the charts.
Now, this isn’t always as easy as it sounds, and you might need the help of some experts who are well versed in the mechanics behind this process, or at least some tools that can assist you in your quest for app store domination. Below is a comprehensive list of free and paid App Store Optimization tools.
App Annie
“App Annie delivers the most trusted app data and insights for your business to succeed in the global app economy. Over 800,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them. The company is headquartered in San Francisco with 450 employees across 15 global offices. App Annie has received $157 million in financing from investors such as e.ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital.”
- Founded: 2010
- Company Size: 201-500 employees
- Location: San Francisco, CA
- App Stores: App Store and Google Play
- Projects: Orbitz, Mercari, Mattel
- Pricing: Free. Paid plans start at $59/month
SensorTower
“Sensor Tower enables companies to dive deep into our data and analytics platforms to gain insights into mobile iOS and Google Play app stores.
We provide a one-stop platform for app developers to do keyword ranking tracking, analysis and App Store Optimization in the iOS App Store & Google Play Store. Get more downloads by improving your search visibility.”
- Founded: 2012
- Company Size: 11-50 employees
- Location: San Francisco, CA
- App Stores: App Store and Google Play
- Projects: Zynda, Adobe, Reddit
- Pricing: Plans start at $79/month
Mobile Action
“Powering the discoverability of innovative mobile apps. Deep App Store Optimization and App Ecosystem data.
Use our deep data to rank higher for App Store and Google Play keywords. Do market research on your competition and closely monitor the app ecosystem.”
- Founded: 2013
- Company Size: 11-50 employees
- Location: San Francisco, CA
- App Stores: App Store and Google Play
- Projects: 9gag, Adidas, Ebay
- Pricing: Free for market intelligence. ASO plans start at $69/month
StoreMaven
“StoreMaven invented App Store testing in 2014, and since then has been helping over 50% of the top mobile advertisers (such as Google, King, Kabam, and Yahoo) reduce the cost per download and grow faster.
With predictive testing machine learning algorithms, StoreMaven tells you what’s the best design for your app store page and how to improve.”
- Founded: 2014
- Company Size: 11-50 employees
- Location: Tel Aviv
- App Stores: App Store and Google Play
- Projects: Google, Zynga, Yahoo
- Pricing: 30-day free trial. Paid plans based on request.
Appfigures
“Appfigures is the app tracking and intelligence choice for top developers, marketers, and analysts.”
- Founded: 2009
- Company Size: 11-50 employees
- Location: New York, NY
- App Stores: App Store, Google Play, Amazon Store and Windows Store
- Projects: Microsoft, Airbnb, Slack
- Pricing: Free. Paid plans start at $4.99/month
Tune
“TUNE delivers the most complete set of products for marketers to drive superior results in mobile and beyond. Manage marketing campaigns, engage the right audiences, optimize app store performance, and grow your business with the partners and channels that make it possible.”
- Founded: 2009
- Company Size: 201-500 employees
- Location: Seattle, WA
- App Stores: App Store and Google Play
- Projects: EBay, Sony, Staples
- Pricing: Plans based on request
AppTweak
“AppTweak is a powerful automated App Store Optimization platform empowering app developers and marketers to increase their app rankings and app users.
AppTweak empowers you to improve your app stores visibility and boost your organic downloads through an intuitive and powerful ASO platform.”
- Founded: 2012
- Company Size: 2-10 employees
- Location: Etterbeek
- App Stores: App Store and Google Play
- Projects: AirFrance, Samsung, Sony
- Pricing: 7-day free trial. Plans start at €49/month
AppRadar
“App Radar is an all-in-one ASO tool to help you unleash the full potential of your mobile apps and games. It was developed by the Austrian-based startup appers gmbh.
Our tool not only delivers the most accurate keywords rankings for international app stores but let you also fasten up the process of app publishing. That means you can optimize your app page for both, Apple App Store and Google Play Store directly within App Radar. This helps you speed up your ASO process by up to 95%.
There are currently two modules available: App Radar ASO Tool and App Radar Publisher. Hence, with App Radar you can…
a) track your mobile keyword rankings for efficient App Store Optimization and…
b) manage the metadata and app store assets for your mobile game’s or app’s store listings!”
- Founded: 2015
- Company Size: 11-50 employees
- Location: Graz
- App Stores: iTunes and Google Play
- Projects: Microsoft, Tinder, iTranslate
- Pricing: 14-day free trial. Plans start at $1.99/day
Apptopia
“Apptopia offers robust and accurate mobile app data and market intelligence in an affordable, intuitive web tool. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends.”
- Founded: 2011
- Company Size: 51-200 employees
- Location: Boston, MA
- App Stores: iTunes and Google Play
- Projects: Pinterest, Facebook, Google
- Pricing: Plans start at $49.99/month
Priori Data
“Priori Data is a Berlin based company that provides a powerful market intelligence platform to companies in the mobile app market. Since 2013, Priori Data has consistently enabled its partners and clients to build long-term winning strategies with their apps, investments, and research engagements. Priori Data has best-in-class data that gives users the ability to track, benchmark, and research the performance of any relevant mobile app or publisher.”
- Founded: 2013
- Company Size: 11-50 employees
- Location: Berlin
- App Stores: iTunes and Google Play
- Projects: Paypal, Universal, Sony Music
- Pricing: Free. Plans start at $99/month
yellowHEAD
“yellowHEAD is a performance marketing company that provides holistic digital marketing solutions, implementing top User Acquisition, App Store Optimization & Search Engine Optimization methodologies. We believe these fields go hand in hand as part of an overarching strategy. By implementing cross-field insights, we improve results on all spectrums.
Our clients operate in the most competitive search markets in the world, including Gaming, eCommerce, Retail and more. Using our vast experience across digital marketing channels, we provide clients with a distinct and effective presence on all platforms. Our team is dedicated to maximizing performance and reducing wasted ad spend.”
- Founded: 2013
- Company Size: 51-200 employees
- Location: Udim, Israel
- App Stores: App Store and Google Play
- Projects: Tinder, Google, Zynga
- Pricing: Plans start at $1,300 per month with a $3,400 set-up fee.
Gummicube
“Gummicube is a leader in providing Big Data Analytics for the App Stores, which is used for App Store Optimization, Mobile Marketing and Market Analysis.
Gummicube is revolutionizing the way businesses connect with and understand their mobile audience. Gummicube develops and markets DATACUBE – the leading SaaS platform that provides businesses access to real-time mobile market intelligence, consumer trends and competitive insights to grow their mobile audience. Top global agencies, Fortune 500 brands and innovative startups rely on Gummicube’s suite of software and services to drive decision making around mobile product development, mobile marketing and app store optimization.”
- Founded: 2011
- Company Size: 11-50 employees
- Location: San Jose, CA
- App Stores: App Store and Google Play
- Projects: Staples, CyberLink, Viacom
- Pricing: Plans based on request
TheTool
“TheTool is the first Performance-Based ASO (App Store Optimization) tool. TheTool is an App Marketing SaaS that allows developers, startups and brands to maximize visibility on App Stores through ASO and grow their mobile app businesses.”
- Founded: 2016
- Company Size: 2-10 employees
- Location: Barcelona, Barcelona
- App Stores: iTunes and Google Play
- Projects: PickASO, AdEspresso, Capptains
- Pricing: Free. Paid plans start at €29/month
SplitMetrics
“SplitMetrics provides unique technology that lets app developers and publishers optimize conversion rates, lower user acquisition costs, increase organic traffic & boost ROI.
With over 15,000,000 users tracked and 50,000 visual assets tested we’re gathering unique conversion and behavioral data across dozens of app categories. This data not only gives us benchmarks and stats but also delivers insights on how to make great App Store content that converts.”
- Founded: 2014
- Company Size: 11-50 employees
- Location: Tallinn, Estonia
- App Stores: App Store and Google Play
- Projects: Rovio, Vivid Games, ZeptoLab
- Pricing: 30-day free trial. Plans start at $370/month
TestNest
“Best self-serve App Store and Google Play A/B testing platform. Unoptimized App Store pages may increase CPIs by up to 40%. A/B test your app listing pages and get more quality users for less. Learn from user behavior analysis make optimized data-driven decisions.
TestNest helps marketing teams and app developers create A/B tests for their app meta-data fast and easy. This means greater insight into your audience, more conversions, and smarter marketing budgets.”
- Founded: 2015
- Company Size: 2-10 employees
- Location: San Francisco
- App Stores: App Store and Google Play
- Projects: RocketInternet, SpaceApe, Kiwi
- Pricing: Free trial. Plans start at $149/month
SearchMan
“SearchMan is seriously committed to enabling search & discovery of the best mobile apps & shopping deals with great technology.
Our first product, SearchMan SEO, enables search engine optimization for Mobile Apps on iPhone, iPad, & Android/Google Play. Our service helps developers (and their stakeholders) track search rankings, analyze keywords, compete for rankings, and optimize everything…so that your App is easier to find.”
- Founded: 2011
- Company Size: 2-10 employees
- Location: Mountain View, CA
- App Stores: App Store and Google Play
- Pricing: Free. ASO plans start at $25/month
AppFollow
“Real-time monitor for users reviews, versions, rankings, search results positions & more in the App Store, Google Play & Windows Store. Now it’s that easy to track app activities with AppFollow.
One of AppFollow’s key features, which distinguishes them from other services, is Slack integrations and especially their brand new Slack Reply bot, which allows you to answer user reviews in App Store and Google Play, directly from Slack.
AppFollow has an absolutely free ASO tool for all registered users. It includes keywords selection and tracking, search ads quality score and many more.”
- Founded: 2015
- Company Size: 2-10 employees
- Location: Helsinki
- App Stores: App Store, Google Play and Windows Store
- Projects: Airbnb, Autodesk, Snapchat
- Pricing: Free. Paid plans start at $9/month
ASOdesk
“The most responsible platform for organic traffic monitoring, management and analysis. We help mobile developers to increase organic traffic.”
- Founded: 2015
- Company Size: 2-10 employees
- Location: Moscow
- App Stores: iTunes and Google Play
- Projects: Runtastic, Kaspersky, Abbyy
- Pricing: Free. Paid plans start at $49/month
Keyword Tool
“The App Store Search is used by most people to discover new apps or find apps that they have already heard about. People express their intent by typing into the App Store search box. If you want to help users to find your app using the App Store search, you would need to have app title and description that match the search terms that people are using when searching for similar apps. This tactic will help you to communicate your message clearly and showcase your app to the relevant audience.”
- App Stores: App Store
- Pricing: Free
AppCodes
- Founded: 2012
- Location: Warsaw, Poland
- App Stores: iTunes and Google Play
- Projects: Yaycom, ASO Sevices
- Pricing: Plans start at $14.95/month
RankMyApp
“RankMyApp helps apps increase downloads by leveraging organic acquisition. We are a full app store optimization (ASO) technology helping you improve your app growth. We’ve helped more than 280 apps in 9 countries like Duolingo, Peixe Urbano and Sephora.”
- Founded: 2015
- Company Size: 11-50 employees
- Location: São Paulo, Californa
- App Stores: App Store and Google Play
- Projects: Multiplus, Polishop, 99 Taxis
- Pricing: Plans start at $10/month
Metrics Cat
“Metrics Cat – mobile app user reviews analytics tool. Allows app developers to see the reviews their apps get, filter meaningless & too short reviews, see auto-translation for the reviews across countries and install widget with the best reviews on App website.”
- Founded: 2013
- Company Size: 2-10 employees
- Location: Tallinn, Harjumaa
- App Stores: App Store, Google Play and Windows Store
- Projects: uSamp, zGames
- Pricing: Free 14-day trial. Plans start at $49/month
AppRankCorner
“AppRankCorner will help you to improve your apps keywords and rankings. More than 60% of apps are downloaded thanks to the search queries.”
- Founded: 2014
- Company Size: 1-10 employees
- Location: France
- App Stores: App Store and Google Play
- Projects: Pac-Man Premium, Photo2Fun, Moves Tracker
- Pricing: Free
Meatti
“Meatti helps mobile app developers increase app downloads and revenue using artificial intelligence. App developers can get them all done without advertising and changing a single line of code.”
- Founded: 2015
- Company Size: 11-50 employees
- Location: Science Park, Hong Kong
- App Stores: App Store
- Pricing: Free
CodeNGo
“CodeNgo is an App Store self-publishing service for Android developer and publishers. We are the only multi-appstore self-publishing service that integrates language translations directly into the submission flow. We enable developers to expand the reach of their apps to millions of new customers in tens of different Android stores. Submit and update your app across tens of app stores from a single location. Save time and ensure that your apps are available regardless of where consumers choose to shop.
CodeNGo also manages Chinese app store submissions for large enterprises.”
- Founded: 2011
- Company Size: 2-10 employees
- Location: Burlingame, CA
- App Stores: Google Play, Amazon, Aptoide, Samsung Apps, GetJar, Opera, SlideMe and Yandex
- Projects: Wunderlist, Xbox SmartGlass, Archify
- Pricing: Free (with $20.00 One-Time Setup Fee/App). Paid plans start at $30/month
RaiseMetrics
“RaiseMetrics provides an A/B testing platform that allows you to test different icons, screenshots, descriptions, videos and more of your app, prior to a user installing them onto their device. Think of RaiseMetrics as a tool that is used to drive more app installs.”
- Founded: 2016
- Company Size: 2-10 employees
- App Stores: App Store and Google Play
- Pricing: Free. Paid plans start at $99/month
Reflection.io
“Refection helps you track & analyse everything you need to know about the performance your own apps, competitors, and platforms.
Our mission is to make app market insight accessible and easy to understand for everyone in the app industry.”
- Founded: 2013
- Company Size: 11-50 employees
- Location: London
- App Stores: Google Play and iTunes
- Projects: Sega, Fox, BBC
- Pricing: Free. Paid plans start at $999/month
ASOTop1
“ASOtop1 aims to boost app store rankings via app store optimization and get app ranked in app store search results. To promote apps to top charts is our ultimate goal.
Currently, we support large amount of install volumes in multiple countries like US, UK, etc. With high quality iPhone and iPad user base, ASOtop1 gets you best performance instantly. Higher app store rankings and app keyword rankings are all in sight. We are here to maximize your ROI and get you best app promotion.”
- Founded: 2016
- Company Size: 11-50 employees
- Location: Chicago, IL
- App Stores: App Store
- Pricing: Plans based on request.
