Fast-Track Success With Frustration-Free Sessions and the Business Impact Dashboard

Mobile app performance and user expectations have long evolved past crash-free rates, but mobile teams still rely on them as the primary metric for assessing the quality of their app’s user experience. While there is no shortage of app performance metrics being monitored, none have proved comprehensive and actionable enough to replace crash-free session rates.

The lack of a holistic metric that accurately captures the quality of the app’s user experience makes it easy for performance issues to fly under the radar, chipping away at user satisfaction and your bottom line.

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It is easy to underestimate the impact of a frustrating app experience on your users and, consequently, your business. These experiences can be so frustrating that users start cursing at your app, and they can even end up costing them time and money.

With that in mind, it’s easy to understand why poor app performance has such a profound and far-reaching impact on business metrics, from retention to revenue and everything in between. This makes it imperative for mobile teams to gain a complete and granular understanding of their app’s performance and user experience before it weighs on their success.

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Instabug’s Frustration-Free Sessions is a new KPI that takes a holistic approach to measuring the quality of your app’s user experience. Taking into account stability metrics like crashes, ANR errors, and app hangs, as well as performance metrics like app launch time, screen loading, and network performance, Frustration-Free Sessions accurately reflects what your users experience.

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Additionally, Frustration-Free Sessions is easy to understand for technical and non-technical teams, helping your entire team stay aligned on the state of the app’s performance and making it easier to communicate that to leadership and the C-suite.

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While Frustration-Free Sessions makes it easy to understand the user experience, it remains difficult to reveal how they relate to business metrics like retention and engagement.

Traditionally, performance and business metrics live in silos which makes it impossible to demonstrate their effect on each other. Without linking performance and business metrics to each other, mobile teams can never really quantify the impact of their app’s performance on their bottom line.

Instabug’s all-new business impact dashboard tracks important business metrics like retention and active users alongside performance metrics to correlate and quantify their relationship. This makes it easier to communicate their impact to the leadership and build the case for increased investment in app performance.

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Frustration-Free Sessions offers an accurate representation of your app’s user experience, and the business impact dashboard quantifies its effect, but all that would be of little use if it can’t be translated into actionable steps. The automatically prioritized issues list sorts all performance issues by their impact on your app’s Frustration-Free Sessions, revealing the issues with the highest impact on the user experience to make it easy to prioritize them accordingly.

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From the issues list, you can view the most important issues, quickly assign them to the relevant team, and forward them to Jira, along with all the information needed to debug and fix them. Selecting an issue from the list takes you to its details page on the Instabug dashboard so you can dig deeper and understand its root cause.

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The combination of the Frustration-Free Sessions, business impact dashboard, and automatically prioritized issues list revolutionizes the traditional approach to mobile app stability and performance. With a clear understanding of your app’s user experience, how it impacts your bottom line, and the quickest way to improve it, this update provides you with a clear path to mobile excellence and business success.