Got a new app that’s ready to go live? Or is your app discoverable in the app stores but not seeing many downloads? It’s time to write (or rewrite) your app store description, one that’s crisp, juicy, and convincing. You don’t have to be a marketing magician to write a powerful app store description that…
Humans are a communal species, and the need for social networking has always been there. Most of us are stuck in self-isolation due to the COVID-19 pandemic, which means there’s not a whole lot of socializing happening. This has led to a huge increase in the popularity of social networking apps that were very popular…
Working from home has been a growing trend in the past years. With desk jobs being the majority of the workforce, more and more companies are starting to realize that there isn’t a strong need to have everyone at the office. Unfortunately with the COVID-19 pandemic across the globe, working from home has become a…
Data privacy and the need for encryption has never been higher with more and more of our lives being on the internet. ISPs are constantly tracking your web habits and collecting metadata for the government. And some governments even restrict and censor anything from news media to games. VPN apps help you protect your data…
Working out and being healthier puts you in a better state of body and mind. And with everyone stuck at home due to the COVID-19 pandemic, we all need a way to tackle the stress and anxiety that comes with that and start getting that dopamine flowing. As a personal struggle of my own, I’ve…
Food delivery apps were always destined for success considering how everything is accessible right from our smartphones. You could be lying on your couch and without even having to call someone, you can get your favorite dish from your favorite restaurant delivered right to your doorstep. And with everyone quarantined due to the COVID-19 pandemic,…
How often should mobile apps be updated? To help answer this question, we analyzed the Top 100 Free, Paid, and Grossing apps (as of August 8th, 2019) and their version update history. When we sliced the data by app category and looked at the top 10 apps in each, we found meaningful differences between the categories.…
How often should mobile apps be updated? To help answer this question, we analyzed the Top 100 Free, Paid, and Grossing apps (as of August 8th, 2019) and their version update history. When we sliced the data by app category and looked at the top 10 apps in each, we found meaningful differences between the categories.…
How often should mobile apps be updated? To help answer this question, we analyzed the Top 100 Free, Paid, and Grossing apps (as of August 8th, 2019) and their version update history. When we sliced the data by app category and looked at the top 10 apps in each, we found meaningful differences between the categories.…
Are you here because you’ve been hit with some bad app reviews lately? All apps, even really promising ones, have their detractors. Negative reviews impact your discoverability and overall app store rating more heavily than happy ones, so it’s entirely normal to feel anxious or worried about this. But don’t worry—this situation can be repaired.…
How often should you update your app? In our last post, we looked at data from the top 100 free apps as well as data from the top 100 grossing apps, which were 99% free, to understand how often free apps are releasing updates. Now, we’ll take a look at the top 100 paid apps…
How often should you update your app? There seems to be no particularly clear answer, and how could there be. Each developer, app, and market are completely different from one another. So how can there be a magic number that applies to an app like Facebook as well as an up-and-coming indie game? The answer…