Since the rise of web 2.0, the practice of beta testing has steadily been gaining in popularity. However, the confusion about what beta testing really is and what benefits it can offer has been increasing at almost the same pace. What Is Beta Testing? There is no standard for what a beta…
Beta testing is well known as a way to weed out the bugs and crashes that are still hiding in your code. The benefits of beta testing as a marketing tool have also started to get more attention recently, with many examples of apps that used beta tests to drive wide adoption. But beta testing…
Before you start your beta test, you must understand the difference between technical and marketing beta tests to be able to plan your beta test accordingly. These two types of beta tests have completely different goals and requirements and if you do not take their needs into account it can seriously affect your beta test…
Tracking the right metrics enables you to monitor the progress of your beta test and steer it towards success. After the test is completed, analyzing the data you collect from it unlocks further insights that you can use to improve future iterations of your app and its beta test. Besides the KPIs and metrics you…
A well-conducted beta test takes a great deal of planning and effort to ensure that you receive valuable feedback and insights and, often, small mistakes or oversights can make the difference between a resounding success and a big flop. When planning for a beta test, a common mistake made by app developers is not considering the…
The biggest problem with beta testing that mobile app developers and product managers report is not getting enough useful feedback. We define a beta test as the last testing stage before your app’s launch that targets real users. Making the most of your beta tests requires expertly coordinating a cluster of moving parts, including selecting relevant testers, coaxing…