Note: This post was originally published on Mar. 22, 2018 and was updated on Oct. 17, 2018 to reflect changes in TestFlight and Google Play. When it’s time to choose the tools to help you carry out your beta test, a beta app distribution tool is one of the first things you need to…
When TestFlight hit the market in 2011, it revolutionized beta app distribution. It eliminated the hassle associated with distributing and managing beta builds and simplified the process on the tester’s side. Apple was quick to recognize the value TestFlight adds to developers and was quick to acquire the service and integrate it into App Store…
From the search engine’s first beta offering to the now famous Gmail beta label that looked like it was never going to come off, Google has always been a disciple and pioneer of beta testing. And ever since Google released Play Store’s beta testing features back in 2013, they have been constantly iterating and improving…
When it comes to collecting feedback, in-app survey questions are one of the most effective tools you can use. They introduce very little friction to your users while allowing you to ask for specific feedback. Moreover, research has shown that more than half of mobile users expect companies to directly ask them for feedback. However,…
Prolific Interactive is an award-winning, mobile-focused agency that operates in many ways like a tech startup. They build innovative apps based on user-centric design with lean, cross-functional teams that are data-driven, and they measure their success against growth outcomes. This product-led approach has resulted in a string of industry accolades, including Best VR/AR App, Best…
Beta tests sometimes seem like complex affairs, but in reality, they are quite simple and can be done for little to no cost. In fact, beta testing is considered a low-cost tactic to test your app and collect user feedback. The word “free” often translates into more work and time, and you will need to…
Beta testing is well known as a way to weed out the bugs and crashes that are still hiding in your code. The benefits of beta testing as a marketing tool have also started to get more attention recently, with many examples of apps that used beta tests to drive wide adoption. But beta testing…
User feedback is a vital a part of any mobile app development process that many people overlook or take for granted. The problem with user feedback, however, always seems to be either having too much user feedback or not enough, which is why it’s extremely important to know the best and most effective ways to…
Although the practice of beta testing has been around for quite a while, it has only recently started to gain traction and popularity. With the emergence of SaaS tools that facilitate the beta testing process, beta testing has become easier than ever and its adoption as a practice is rapidly increasing. Due to their lack…
Before you start your beta test, you must understand the difference between technical and marketing beta tests to be able to plan your beta test accordingly. These two types of beta tests have completely different goals and requirements and if you do not take their needs into account it can seriously affect your beta test…
Tracking the right metrics enables you to monitor the progress of your beta test and steer it towards success. After the test is completed, analyzing the data you collect from it unlocks further insights that you can use to improve future iterations of your app and its beta test. Besides the KPIs and metrics you…
With 15 million monthly active users, 70% of whom are in the coveted market of 13-24 year olds, Canadian company Kik is valued at $1 billion. Nearly a decade since it was founded, Kik is now taking bigger, more creative risks. Over the past year, Kik has pivoted from focusing solely on its well-known messenger…