Mobile app design is a crucial phase during development and a mobile app’s UI can make or break the application. Delivering a great user experience should be your number one priority as a mobile app developer as it has a powerful and direct impact on your user engagement, conversion rates, and consequently revenues. There are…
Would you like to increase your app engagement and revenues? The answer to that question is probably yes! It’d be great if there were a magic button for app stickiness. While there’s no instant cure for sluggish engagement, one simple strategy can help you boost those numbers and your fanbase, and that’s gamification for your…
We sink a lot of effort into product marketing. Maximizing discoverability and tempting users into downloading your mobile app is only half of the challenge of expanding your userbase. The other half of your quest is to keep them. This stage in your user journey is where they need guidance to get to know your…
Retaining users has always been the challenge of any app. Getting them through the door is one thing but keeping them is another. Localytics reports that 71% of all app users churn within 90 days. One reason why users might abandon an app is lack of understanding about how to use it and get the most…
If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
This post was updated on 8/29/2019. Almost a year ago, we embarked on a journey to reimagine our visual identity as part of a broader rebrand process. In this post, I’ll talk about how our design team tackled this challenge. As designers, we love solving problems, and we spent many months working on this…