Got a new app that’s ready to go live? Or is your app discoverable in the app stores but not seeing many downloads? It’s time to write (or rewrite) your app store description, one that’s crisp, juicy, and convincing. You don’t have to be a marketing magician to write a powerful app store description that…
Libraries are an integral part of development that no developer can imagine working without. They help you accelerate your development speed by orders of magnitude through allowing you to use a ready-made solution instead of writing all that code yourself. But what if you have a nifty feature you want to share as a library…
By Blake Sirach For many companies, software releases are stressful, nail-biting, teeth-gritting stretches of time when the whole enterprise is looking at your team and just waiting for something to go sideways: a major bug on an untested Android device, poor customer response, or unmet stakeholder expectations. But they don’t have to be that way!…
One of the challenges you will encounter when planning your beta test is finding the right testers for your app. Finding and recruiting a beta testing community of willing testers who also fall under your product’s target market is sometimes tricky. This is an easier challenge to overcome if your app is already on the…
How to keep beta testers engaged is a very common challenge facing app developers and product managers. If you’ve conducted a beta test for your app, you’ve probably seen how testers’ activity tends to fizzle out quickly. More often than not, this is caused by a lack of adequate response to user feedback. Failing to…
Many beta testers and end users don’t know how to write a bug report that includes the details a developer needs to know in order to fix it. If you’re a developer trying to sort out the reports you receive, you know there is more to reporting a bug than simply announcing that the app…
Bug reports are crucial for developers to find out where their code goes wrong or behaves in unexpected ways, but getting your testers to submit clear, informative, and actionable reports can certainly be a challenge. Whether you are beta testing your app or on a production release, standardizing and streamlining this process for your testers…
If you’re an indie mobile game developer and you’re done building your game, then the next step would be to get it out there. At this stage, one of the hardest decisions that a developer has to make is whether to go with a mobile game publisher or to continue embracing the indie life and go…
You want more app downloads, and you’ve realized that you need to get better Play Store reviews to get more installs. You’ve come to the right place. In this post, you’ll learn how to get more app reviews, increase user feedback, drive five-star ratings, boost downloads, and even raise your app’s retention rate. The…
I’ve been there, too. One of the games I created reached number eight in educational games in the app store. My second app also generated a big zero. However, after some tweaks, that same app generated the biggest revenue of my life. So, what does it take to revive a dying app? Sometimes, the problem…
You’re launching your first app, or maybe it’s been a while since the last time. Submitting an app to the App Store isn’t as simple as pushing a launch button, but it’s not as complicated as it may seem either. This step-by-step post assumes that you are already enrolled in the Apple Developer Program, your…
As a software quality control engineer with four years of experience, software testing is my passion. I love finding bugs — whether functional, technical, UI, usability, performance, or security — and discussing them with developers. I’ve completed many freelance testing jobs as well as participated as a tester for multiple global and local beta…