Let’s talk about product discovery. Generally this is seen as the research and validation phase before development and release. Sounds like just another step in the plan, right? But today’s most agile companies don’t break research, development, and release into three distinct phases anymore. They’re continuously iterating, yet they’re not doing it blindly. They’ve turned…
How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…
One of the most important steps in the mobile app development process is gathering user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…
If you’re using an in-app feedback tool, you’re bound to see in increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
Part of the challenge of building a mobile app is creating a product that’s both useful and beloved by your users. So how do you discover what your customers want? You’ll start with research, of course. From gathering usage statistics to asking for user feedback, data collection will help you make smarter and better-informed decisions.…