By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…
When it comes to collecting feedback, in-app survey questions are one of the most effective tools you can use. They introduce very little friction to your users while allowing you to ask for specific feedback. Moreover, research has shown that more than half of mobile users expect companies to directly ask them for feedback. However,…
Prolific Interactive is an award-winning, mobile-focused agency that operates in many ways like a tech startup. They build innovative apps based on user-centric design with lean, cross-functional teams that are data-driven, and they measure their success against growth outcomes. This product-led approach has resulted in a string of industry accolades, including Best VR/AR App, Best…
Beta tests sometimes seem like complex affairs, but in reality, they are quite simple and can be done for little to no cost. In fact, beta testing is considered a low-cost tactic to test your app and collect user feedback. The word “free” often translates into more work and time, and you will need to…
Beta testing is well known as a way to weed out the bugs and crashes that are still hiding in your code. The benefits of beta testing as a marketing tool have also started to get more attention recently, with many examples of apps that used beta tests to drive wide adoption. But beta testing…
User feedback is a vital part of any mobile app development process that many people overlook or take for granted. The problem with user feedback, however, always seems to be either having too much user feedback or not enough, which is why it’s extremely important to know the best and most effective ways to collect…
With 15 million monthly active users, 70% of whom are in the coveted market of 13-24 year olds, Canadian company Kik is valued at $1 billion. Nearly a decade since it was founded, Kik is now taking bigger, more creative risks. Over the past year, Kik has pivoted from focusing solely on its well-known messenger…
Founded by a former Google and Twitter engineer and backed by Andreessen Horowitz, Envoy aims to digitize office management. Its first and core product is Envoy Visitors, an iPad app that streamlines registration. The app handles everything from guest badges to NDAs and is used by the likes of Airbnb, GoPro, and Yelp. The San Francisco-based team…
Beta testing is a critical stage in the software development lifecycle. It helps refine your mobile app quality and improve its user experience, among many other things, which is why it’s crucial to integrate a third-party iOS beta testing tool for bug and crash reporting and to collect user feedback. Beta testing saves time, money,…
Beta testing is a critical stage in the software development lifecycle. It helps refine your mobile app quality and improve its user experience, among many other things, which is why it’s crucial to integrate a third-party Android beta testing tool for bug and crash reporting and to collect user feedback. Beta testing saves time, money,…
vente-privee.com is the world leader and creator of event-driven e-commerce sales on the Internet. Specializing since 2001 in online destocking of major brands, vente-privee’s apps and website have more than 80 million visits per month. Sales are limited in time (three to five days) and are organized in close collaboration with more than 10,000 major international brands in…
After months of hard work, we’re excited to introduce our latest product, Feature Request Management for mobile apps. With all of our products, we hope to make the process of creating high-quality apps easier and more efficient, whether you’re a mobile developer squashing bugs or a product manager collecting user feedback. Instabug’s new Feature Request Management tool,…