If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Surveys are a regular part of mobile app product management. But if your response rates are dipping lower and lower, a condition called “survey fatigue” might be the cause. Why aren’t your users answering your surveys—is it because they’re tired of your surveys, as the name suggests? Don’t worry; this condition is reversible. In this…
For customer support teams, surveys are a powerful tool for getting to know users and assessing their needs. They’re also a great way to identify and reach out to users who need help. The easiest way to get high response rates and contextually-rich answers is by surveying your users right inside your app. You can…
How much value does your app really deliver? Quantifying your app’s emotional value is actually more simple than it sounds. There’s a difference between emotional value and delivered value. Part of the delivered value of your app comes from its rational value, or how much your user perceives it to be worth based on its…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…
One of the most effective ways to catch and keep new users for your app is through localization. In order to give your users an experience that feels as comfortable and native as possible, we’ve made it possible to release localized mobile app support surveys in multiple languages at once. This is a win-win situation…
User feedback helps us make informed choices about our mobile app development process. So how do we get awesome feedback — and lots of it? Experience shows that in-app surveys get higher response rates than other survey methods, but what else do you need in order to get the best answers? A survey targeting strategy.…
By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…
When it comes to collecting feedback, in-app survey questions are one of the most effective tools you can use. They introduce very little friction to your users while allowing you to ask for specific feedback. Moreover, research has shown that more than half of mobile users expect companies to directly ask them for feedback. However,…
Prolific Interactive is an award-winning, mobile-focused agency that operates in many ways like a tech startup. They build innovative apps based on user-centric design with lean, cross-functional teams that are data-driven, and they measure their success against growth outcomes. This product-led approach has resulted in a string of industry accolades, including Best VR/AR App, Best…
Beta tests sometimes seem like complex affairs, but in reality, they are quite simple and can be done for little to no cost. In fact, beta testing is considered a low-cost tactic to test your app and collect user feedback. The word “free” often translates into more work and time, and you will need to…
Beta testing is well known as a way to weed out the bugs and crashes that are still hiding in your code. The benefits of beta testing as a marketing tool have also started to get more attention recently, with many examples of apps that used beta tests to drive wide adoption. But beta testing…