Top Mobile App Consent Management Tools

We might not be living in the golden age of data privacy, but the General Data Protection Regulation (GDPR) certainly ushered in a new age that promises a bigger focus on data privacy and increased control for users over their personal data. This is clear from the steady stream of regulations that follow in the footsteps of GDPR like the California Consumer Protection Act (CCPA) in the U.S., the General Personal Data Protection Law (LGPD) in Brazil, and the Act on Protection of Personal Information (APPI) in Japan.

With new regulations coming out every day, app developers —especially those who have international users— can find it challenging to keep up with the requirements of all of them. This is where mobile app consent management tools come in to do the heavy lifting for you. In this post, we will take a look at some of the top tools that can help you acquire, personalize, and manage user consent for personal data tracking.

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Iubenda

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Iubenda is a privacy platform for websites and apps that offers consent management as well as other features like privacy and cookie policy generation. The platform’s Cookie Solution allows you to create opt-in and opt-out forms through an easy-to-use visual editor or via CSS. You can also skip the Cookie Solution if you intend to create your own forms and use Iubenda’s Consent Solution to manage the data from them.

Iubenda is GDPR, CCPA, and LGPD ready, integrates with the IAB TCF, and is compatible with Google’s Consent Mode and Additional Consent Mode. As you collect consent and preferences from your users, Iubenda keeps an audit trail for compliance and also allows you to view analytics on your data.

Platforms: iOS and Android

Pricing: The personal plan starts at $29/year, while the business plan starts at $9/month and business plus at $22/month.

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OneTrust Mobile App Consent

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OneTrust's Mobile App Consent is a consent management tool for mobile apps that helps you collect, customize, and manage user consent to collect their data. OneTrust starts by scanning your app to identify SDKs, IDFA, and other tracking technologies to help you understand the exact data they collect. Armed with these findings, you can adjust your consent strategy and optimize your results.

Once your strategy is set, OneTrust allows you to build consent forms that are customizable to your brand or build your own for maximum control. And when you start collecting consent and preferences from your users, OneTrust will keep an audit trail to demonstrate compliance as well as allow you to view analytics on your consent data to understand the performance of your privacy program.

Additionally, you can sync consent across devices to optimize your data collection results and deliver a more seamless experience for your users.

Platforms: iOS and Android

Pricing: $200/app/month

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Usercentrics

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Usercentrics is a basic consent management tool that might not be packed with features but covers all the basics well. The tool is compatible with GDPR, CCPA, LGPD, and IAB TCF and provides a highly customizable plug-and-play UI to create consent forms that match your app's design.

An audit trail is kept of all user consent and preferences to demonstrate compliance and you can view analytics on your consent data to monitor the performance of your privacy program

Platforms: iOS, tvOS, Android, Android TV, and Unity

Pricing: Starting from € 50/month (~$56)

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TrustArc

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TrustArc is a consent management tool for websites and mobile apps that can help you collect and manage consent and preferences from your users. This tool also starts with a comprehensive scan of third-party technologies in your app to help you understand exactly what kind of data they collect. TrustArc is also compatible with GDPR, CCPA, LGPD, IAB TCF, and other international regulations.

Consent forms are fully customizable and TrustArc also provides a customizable preference center to allow your users to make granular consent choices. An audit trail is kept to demonstrate compliance and you can view analytics on your consent data, but analytics are only available on the highest-tier plan.

Platforms: iOS and Android

Pricing: Contact TrustArc for a quote.

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Axeptio

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Axeptio might not be a very advanced consent management tool but it is easy and intuitive to use and covers the basics reasonably well. And while Axeptio is focused on GDPR compliance, it can be adapted to comply with other regulations too.

You can create highly customizable consent forms and widgets through Axeptio's user-friendly visual editor and an audit trail will be kept of user consent and preferences to demonstrate compliance. However, Axeptio does not offer an analytics solution to help you monitor the performance of your privacy program.

Platforms: iOS and Android

Pricing: Plans start from €15/month (~$17), but mobile app support is only available on the king-size plan starting at €199/month (~$225).

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SFBX AppConsent

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AppConsent is a consent management tool for apps and websites with a strong focus on transparency. It is GDPR and IAB TCF ready and can be customized to meet other regulations and standards, and allows you to collect and manage user consent and preferences. AppConsent also allows you to share user consent data across devices and sites to provide a better user experience.

You can use AppConsent's visual editor to easily create customizable consent forms or add your own code. AppConsent also supports A/B testing of your consent forms to help you optimize your rate of user consent and keeps an audit trail of all user consent and preferences provided. AppConsent uses proprietary blockchain technology to record user consent in a highly secure and transparent way while still being able to comply with the right to be forgotten.

You can also keep an eye on your privacy program and consent rates through AppConsent's real-time analytics feature.

Platforms: iOS, tvOS, Android, and Android TV

Pricing: The Essential plan starts at €10/month (~$11), the standard plan at €35/month (~$40), and the premium plan at €250/month (~$280). SFBX also offers a free plan that has most of the features of the standard plan if you agree to let them collect data from user devices to help them improve their product.

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Consent Manager

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Consent Manager is a feature-packed consent management tool for mobile apps and websites that you can use to collect and manage user consent, as well as optimize your collection process across channels. The tool supports GDPR, CCPA, LGDP, CPPA, IAB TCF, and Google Consent Mode out of the box and you can adapt it to other legislations too.

Consent Manager features a visual editor you can use to create customizable consent forms or add your own code for complete control. You can also use the tool's A/B testing to test different designs or approaches to optimize your acceptance rates. An audit trail is kept of all acquired permissions and their details to help you demonstrate compliance.

Consent Manager also offers a powerful reporting feature that helps you track the performance of your collection efforts and also provides benchmark and optimization reports to help you improve your results.

Platforms: iOS and Android

Pricing: Consent Manager offers a free tier with limited features but it does not include the mobile SDKs. Paid plans start at €49/month (~$55) for the standard plan and €195/month (~$220) for the agency plan.