Shipping surveys is easy. Getting great survey results? Not always so simple. There are a few key guidelines you’ve got to follow if you want your surveys to attract results, reach the right users, and help you reach your goals. In this post, let’s break down ten of the most common survey mistakes people make…
If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Surveys are a regular part of mobile app product management. But if your response rates are dipping lower and lower, a condition called “survey fatigue” might be the cause. Why aren’t your users answering your surveys—is it because they’re tired of your surveys, as the name suggests? Don’t worry; this condition is reversible. In this…
For customer support teams, surveys are a powerful tool for getting to know users and assessing their needs. They’re also a great way to identify and reach out to users who need help. The easiest way to get high response rates and contextually-rich answers is by surveying your users right inside your app. You can…
How much value does your app really deliver? Quantifying your app’s emotional value is actually more simple than it sounds. There’s a difference between emotional value and delivered value. Part of the delivered value of your app comes from its rational value, or how much your user perceives it to be worth based on its…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…
One of the most effective ways to catch and keep new users for your app is through localization. In order to give your users an experience that feels as comfortable and native as possible, we’ve made it possible to release localized mobile app support surveys in multiple languages at once. This is a win-win situation…
User feedback helps us make informed choices about our mobile app development process. So how do we get awesome feedback — and lots of it? Experience shows that in-app surveys get higher response rates than other survey methods, but what else do you need in order to get the best answers? A survey targeting strategy.…
Target your users with a CSV of emails or by build number We’ve added new targeting options for surveys and announcements to give you greater control over who gets to see what. Now you can target specific users or segments by their emails or the build number they’re using. Email targeting …
Welcome to Instabug Insights, where your data is transformed into visual stories about your app’s performance and reception. Each app you monitor will have its own Insights pages plugged with data, graphs, and numbers you can use to get the full picture at a glance. Let’s introduce you to Insights for Customer Satisfaction, which uses…
Here it is: your guide to everything NPS for mobile apps. The Net Promoter Score survey is the world’s most popular customer loyalty survey. It gives you information about which users love your app, what features they like most or least, and how likely they are to churn. Two-thirds of Fortune 1000 companies use NPS…
Targeting techniques are essential for survey success. While it’s critical to get the framing and wording of your questions right, they only work if you send your surveys to the right people at the right time. Knowing when to send your mobile survey is necessary for getting the feedback you want. With Instabug, you can…