Got a new app that’s ready to go live? Or is your app discoverable in the app stores but not seeing many downloads? It’s time to write (or rewrite) your app store description, one that’s crisp, juicy, and convincing. You don’t have to be a marketing magician to write a powerful app store description that…
Shipping surveys is easy. Getting great survey results? Not always so simple. There are a few key guidelines you’ve got to follow if you want your surveys to attract results, reach the right users, and help you reach your goals. In this post, let’s break down ten of the most common survey design mistakes people…
What the world needs now is apps, more apps. So we’ve decided to help the world out a little bit with our snazzy app idea generator, the AppVault 5000. Any mad profits you make from our ideas are yours. You’re welcome. How does the AppVault 5000 work? It’s easy! It’s an app idea generator that…
If you’re a product manager, you probably spend a lot of time collecting and unpacking user feedback. Their words and your insights shape the product’s vision, strategy, and value proposition. Knowing how to share user feedback with your team’s decision-makers is critical. And your role is important — research from McKinsey Global Insights suggests that…
Surveys are a regular part of mobile app product management. But if your response rates are dipping lower and lower, a condition called “survey fatigue” might be the cause. Why aren’t your users answering your surveys—is it because they’re tired of your surveys, as the name suggests? Don’t worry; this condition is reversible. In this…
For customer support teams, surveys are a powerful tool for getting to know users and assessing their needs. They’re also a great way to identify and reach out to users who need help. The easiest way to get high response rates and contextually-rich answers is by surveying your users right inside your app. You can…
How much value does your app really deliver? Quantifying your app’s emotional value is actually more simple than it sounds. There’s a difference between emotional value and delivered value. Part of the delivered value of your app comes from its rational value, or how much your user perceives it to be worth based on its…
Today, let’s explore how to dig deeper into your survey data, spot trends, and look for connections using basic data analysis techniques. We’ll take a look at analyzing some Instabug survey data, create a few visualizations, and talk about how to tie different types of data together. Combining your survey results with contextual details will…
One of the most effective ways to catch and keep new users for your app is through localization. In order to give your users an experience that feels as comfortable and native as possible, we’ve made it possible to release localized mobile app support surveys in multiple languages at once. This is a win-win situation…
Instabug speeds up your development process by enabling users to file context-rich bug reports in seconds with the shake of a phone. But did you know Instabug can also streamline your mobile app user feedback process? Whether you’re a developer, product manager, or customer support specialist, you’ll find ways to accelerate your workflow by using…
Remember what life was like before the whole thing fit in your pocket? Uhhh… not really. Stepping into the fog of nostalgia, millennial being Charlotte Swan ditches apps for the day and studies her way through the history of smartphones and their companions, mobile apps. What if your phone were just a phone? How would…
User feedback helps us make informed choices about our mobile app development process. So how do we get awesome feedback — and lots of it? Experience shows that in-app surveys get higher response rates than other survey methods, but what else do you need in order to get the best answers? A survey targeting strategy.…