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Category Archives: User Feedback

nps for mobile apps

How NPS for Mobile Apps Predict Growth

User FeedbackBy Charlotte SwanFebruary 4, 2020

Today, let’s talk about Net Promoter Scores and why they’re an essential part of your product management toolkit. Two-thirds of Fortune 1000 companies use NPS surveys, and they’re one of Instabug’s most popular user feedback features. So what’s the big deal with NPS? Long story short, they’re easy and effective. These simple 1-2 question surveys…

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user feedback mobile app product roadmap

Your Mobile App Product Roadmap and User Feedback

User FeedbackBy Charlotte SwanJanuary 29, 2020

How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…

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in-app feedback

Why Every Mobile Product Manager Needs an In-App User Feedback Tool

User FeedbackBy Charlotte SwanJanuary 28, 2020

One of the most important steps in the mobile development process is gathering app user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…

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analyzing user feedback mobile app

How to Analyze User Feedback for Your Mobile App

User FeedbackBy Charlotte SwanJanuary 27, 2020

If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…

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qualitative feedback mobile app

Types of Qualitative Feedback You Need for Your Mobile App

User FeedbackBy Charlotte SwanJanuary 24, 2020

Part of the challenge of building a mobile app is creating a product that’s both useful and beloved by your users. So how do you discover what your customers want? You’ll start with research, of course. From gathering usage statistics to asking for user feedback, data collection will help you make smarter and better-informed decisions.…

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mobile app survey question templates

In-App Survey Questions: Guidelines and Templates

User FeedbackBy Sherief Abul-EzzJanuary 5, 2020

When it comes to collecting feedback, in-app survey questions are one of the most effective tools you can use. They introduce very little friction to your users while allowing you to ask for specific feedback. Moreover, research has shown that more than half of mobile users expect companies to directly ask them for feedback. However,…

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bad app reviews

How Do I Fix Bad App Reviews? App Reputation Management 101

User FeedbackBy Charlotte SwanNovember 13, 2019

Are you here because you’ve been hit with some bad app reviews lately? All apps, even really promising ones, have their detractors. Negative reviews impact your discoverability and overall app store rating more heavily than happy ones, so it’s entirely normal to feel anxious or worried about this. But don’t worry—this situation can be repaired.…

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ux mockups and illustrations of a mobile app for the google heart framework

Adapting the Google HEART UX Framework for Mobile Apps

User FeedbackBy Charlotte SwanSeptember 5, 2019

When it comes to building mobile apps, there’s a lot you can learn from one of the biggest players in the game. In the early 2000s, the introduction of web apps made large-scale user data easily available, so Google’s human-computer interaction researchers put their formidable brains together and created the Google HEART framework. They wanted…

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How to Segment and Target Users for Max Survey Feedback

User FeedbackBy Charlotte SwanJuly 28, 2019

Surveys are most useful when elegantly deployed; having a working understanding of survey segmentation and targeting best practices will help you ask the right questions and get actionable answers. The best way to keep your product roadmap under control (and avoid playing guessing games) is by making informed, data-driven decisions about your customer needs and…

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nps score for mobile app

What Is a Good NPS Score for a Mobile App?

User FeedbackBy Charlotte SwanJuly 17, 2019

What’s a good NPS score? Have you found yourself here because you’ve just done an NPS survey and aren’t sure how to interpret your results? NPS surveys can be like chess; they’re easy to execute, but there are layers of complexity once you learn how to play the game. In this article, we’ll unpack how…

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top mobile app a/b testing tools

How Mobile A/B Testing Can Complement Your Customer Feedback Strategy

User FeedbackBy Guest AuthorApril 29, 2019

By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…

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user feedback manual mobile apps

The Qualitative Feedback Manual for Building Better Mobile Apps

User FeedbackBy Charlotte SwanMarch 15, 2019

One of the most important steps in the mobile app development process is gathering qualitative user feedback. It’s an ongoing task that’ll stay with you through all stages of your app’s development. And it can be challenging, but it comes with a huge payoff. Getting in touch with the customer’s point of view is crucial…

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