Today, let’s talk about Net Promoter Scores and why they’re an essential part of your product management toolkit. Two-thirds of Fortune 1000 companies use NPS surveys, and they’re one of Instabug’s most popular user feedback features. So what’s the big deal with NPS? Long story short, they’re easy and effective. These simple 1-2 question surveys…
How much influence should users have on your final product? There’s no one-size-fits-all answer to this question, but it’s generally accepted that your user feedback should influence your product development… without driving the train. Hearing the customer voice is crucial to building an app that users love, but balancing feedback with overall strategy can be…
One of the most important steps in the mobile development process is gathering app user feedback. Getting in touch with the client’s point of view is crucial to building an app with happy users. And for product owners, finding that viewpoint is essential to your success. But what’s the best way to hear from your…
If you’re using an in-app feedback tool, you’re bound to see an increase in your feedback amounts (some Instabug users report receiving over 750% more feedback!). This bump in responses is great, but what do you do with it all? How do you turn all these words into actionable data? Let’s take a look at…
Part of the challenge of building a mobile app is creating a product that’s both useful and beloved by your users. So how do you discover what your customers want? You’ll start with research, of course. From gathering usage statistics to asking for user feedback, data collection will help you make smarter and better-informed decisions.…
When it comes to collecting feedback, in-app survey questions are one of the most effective tools you can use. They introduce very little friction to your users while allowing you to ask for specific feedback. Moreover, research has shown that more than half of mobile users expect companies to directly ask them for feedback. However,…
Are you here because you’ve been hit with some bad app reviews lately? All apps, even really promising ones, have their detractors. Negative reviews impact your discoverability and overall app store rating more heavily than happy ones, so it’s entirely normal to feel anxious or worried about this. But don’t worry—this situation can be repaired.…
When it comes to building mobile apps, there’s a lot you can learn from one of the biggest players in the game. In the early 2000s, the introduction of web apps made large-scale user data easily available, so Google’s human-computer interaction researchers put their formidable brains together and created the Google HEART framework. They wanted…
Surveys are most useful when elegantly deployed; having a working understanding of survey segmentation and targeting best practices will help you ask the right questions and get actionable answers. The best way to keep your product roadmap under control (and avoid playing guessing games) is by making informed, data-driven decisions about your customer needs and…
What’s a good NPS score? Have you found yourself here because you’ve just done an NPS survey and aren’t sure how to interpret your results? NPS surveys can be like chess; they’re easy to execute, but there are layers of complexity once you learn how to play the game. In this article, we’ll unpack how…
By Jillian Wood Leveraging qualitative and quantitative mobile user data to make product decisions is easier said than done. Mobile product managers often have a shortage of direct-from-the-horse’s-mouth user feedback —and an overabundance of raw usage data to wade through to glean patterns and insights. However, when app makers can leverage both types of user…
One of the most important steps in the mobile app development process is gathering qualitative user feedback. It’s an ongoing task that’ll stay with you through all stages of your app’s development. And it can be challenging, but it comes with a huge payoff. Getting in touch with the customer’s point of view is crucial…